• Preheat your oven to 350°F. Grease/spray an 8 or 9 inch loaf pan with butter/ oil spray. Alternatively, you can line the pan with parchment paper. I used a light colored pan as I did not want my bread to get over brown on the sides. 
• In a bowl, sift together flour, baking powder, baking soda and salt. Set it aside. Now beat butter and sugar together in a stand mixer or with a handheld beater till the butter gets pale and light. About 2-3 minutes.

  Next add and mix in eggs, one at a time. Also add and mix in vanilla. Pour in sour cream and mix it in too.
• Pour batter in the greased/lined pan, top with remaining strawberries and bake for about 50-60 minutes or until a tooth pick inserted in the center comes out clean. My bread took exactly 56 minutes in oven.
• Now slowly add dry ingredients into wet and mix until no lumps of flour are visible. Try not to overmix. Fold in flour coated strawberry chunks in the last. Save a few strawberry chunks to top on the batter.

  To coat strawberry chunks in flour: Toss diced strawberry chunks lightly in the flour and fold using a fork. Don't over toss the chunks, we don't want the strawberries to release their juices.
• Cool the bread in pan for 5-10 minutes. Cool down further on a wire rack completely before glazing/slicing.

To make Strawberry Glaze:

• Puree strawberries and add to powdered sugar. Add in the food coloring too (if adding). Mix until a glaze if formed. You can also dice strawberries and add to sugar, if you wish.

  Add heavy cream/milk only if required to thin the glaze out. If your glaze looks way too thin, add some more powdered sugar.

For the white Stripes:

• Melt marshmallow fluff in small increments, pipe it and draw lines over glaze to form pattern of choice. Decorate with strawberry fans.